For their first major integrated brand campaign, we developed a platform that reinforced Red Tractor’s commitment to doing things properly - from the way ingredients are sourced, to the partnerships with the farmers that sit at the heart of the business.

To bring the platform to life, we created a series of stripped-back ads featuring unscripted reflections from one of Red Tractor’s farmers. The work mirrored their approach to farming: simple, straightforward, honest and transparent.